powering creators to do what they love
Patreon - creativity powered by membership
Company
Offices in SF & NYC 🇺🇸
(working remote from LA)
Role
Sr. Product Designer, Growth
(Contract)
Teams
Member Acquisition
Member Retention
Year
Oct 2022 - Mar 2023
My role
As a Senior Product Designer, I worked closely with Research + Data, Product, Product Marketing and Engineering to identify, plan, scope and execute E2E design solutions. I owned, redefined, and shipped key improvements to the core Patreon experience.
Main Responsibilities and Impact
Led the E2E design and launch of Member Growth experiments to help Creators grow their memberships and promote their business.
Proactively discovered high-level opportunities and helped bring clarity and insight through high-fidelity prototypes and storytelling
Created, collaborated, and iterated on prototypes, high-fidelity visuals, and key flows
Contributed to the visioning, tactics, and execution of a multi-phased testing strategy to increase Member retention.
Presenting work to leads to drive strategic alignment
Member Growth
The Member Acquisition & Retention teams are vital parts of the growth funnel. Our goal is to empower Creators by giving them tools to promote their work, understand their patrons and keep them engaged.
Member Acquisition areas include
Creator promotion on social media platforms
Membership tier experiments
Member Retention areas include
Experiments to reduce member churn
I’ve designed a number of experiments to positively impact Member growth - click below for a highlights reel of the work.