empowering teams through online collaboration

Miro is the leading visual collaboration platform

Company

Miro

Amsterdam 🇳🇱

Role

Product Designer, Growth

Team

Monetization

Year

Jan 2021 - May 2022

My role

As a product designer in Growth, I partnered with my team to drive growth to optimize for Monetization metrics. I worked closely with my PM, Data analyst and PMM to identify relevant data & customer insights. Then we probed further with qualitative research to create new hypotheses and build experiments with engineers to validate them.

Main Responsibilities and Impact

  • Led the E2E design and launch of Monetization experiments to achieve our main metrics: increase expansion, conversion and ARR.

  • Drove UX research and strategy for growth experiments including: leading user interviews, usability testing, survey design and insight synthesis.

  • Collaborated cross functionally with PM’s, data analysts, engineers and PMM in planning & roadmap prioritization based on user needs and business goals.

  • Measured the success of solutions with the team, reflected on our learnings and iterated to improve them.

  • Designed a scalable, adaptable solution for introducing sales tax to the checkout flow that successfully launched across 31 countries.

Check out miro.design to learn more about what we do in the design team at Miro.

Monetization

Our team is responsible for generating healthy revenue and qualified leads from the product to Enterprise sales. We believe that to enable growth, we have to create more value for existing and new users.

Monetization areas include

  • Pricing and Packaging strategy (Pricing page, plans & subscriptions)

  • Payments & Checkout experience

  • Upsells & Conversion flows

  • Free Trials

I’ve run a number of Monetization experiments that have impacted our growth. Click below to see their impact. (password protected)